Best Tulum Instagram Spots: Visiting Tulum, Mexico

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Tulum, Mexico is an Instagram influencer and travel blogger’s dream. Located just over an hour from Cancun, Tulum should definitely be added to your bucket list. From the endless beachfront restaurants to the trendy decor, this vibrant beachtown is filled with Instagrammable spots. And the best part? It’s super easy to visit Tulum on a budget! I have visited Tulum three times, the most recent on a group trip with Taverna TripsThis travel guide will cover all of the best Tulum Instagram spots in Tulum, Mexico, including the best Tulum restaurants, and the best things to do while visiting.

Best Tulum Instagram Spots

Follow That Dream Sign

It’s safe to say that this is easily one of the most Instagrammable places in Tulum, Mexico. There is something about this random sign on the side of the road that just screams Instagram. The jungle-y palm trees definitely help as well! The Follow That Dream sign is located on the Tulum Beach Road, just in front of Lolita Lolita boutique.

follow that dream sign tulum mexico

Follow That Dream Sign – Tulum, Mexico

Grand Cenote 

There are so many cenotes in the Tulum area, but Gran Cenote (or Grand Cenote) is definitely the most popular. While I usually try to avoid the super popular spots, this is definitely a place that you won’t want to miss! If you want to

instagram spot grand cenote tulum mexico

Grand Cenote

Entry into Gran Cenote costs 200 MXN (~$10 USD), so it one of the pricer cenotes in the area.

girl swimming at grand cenote in tulum mexico

Grand Cenote

Raw Love

Not only is Raw Love one of my favorite restaurants in Tulum, but it is also one of the best Tulum Instagram spots. Raw Love is located just steps from the beach, but with the best jungle atmosphere. 

girl eating at raw love tulum

Raw Love – Tulum, Mexico

The menu consists of only raw dishes, from smoothie bowls to raw Pad Thai. I have eaten here a number of times and have always been impressed by the quality of food! 

Note: Raw Love accepts cash-only. 

acai bowls at raw love tulum

Raw Love Tulum

Macondo at Nomade

Nomade’s vegetarian restaurant, Macondo, channels all of the best Morocco vibes — from floor pillows to hanging lanterns. The food is on the pricier end, but absolutely delicious nonetheless. If dining here is out of your budget, consider stopping by for a drink instead.

Girl eating at Macondo

Nomade’s Macondo

I recommend visiting during the day to avoid having too many people in your photos. They are open for breakfast from 7:30 AM to 11:30 AM and then again for lunch/dinner from 12:30 PM to 10:30 PM. 

Dreamy interior at Tulum's Macondo

Macondo – Tulum, Mexico

You can check out Macondo’s menu if you’re interested in dining here. I definitely recommend the Mexican hot chocolate.

Mexican hot chocolate at maconodo tulum

Mexican Hot Chocolate at Macondo

Coba Mayan Ruins

The Coba Mayan Ruins are a must-see on any Tulum travel itinerary. Located about an hour outside of Tulum, these ruins are best visited in the early morning. While they are smaller than the famous, Chichen Itza ruins, there is still plenty to see and explore.

Be sure to apply sunscreen and bug spray, as you will be quite exposed as you make your way to the top of the largest ruin, sitting at 138 feet. It is well worth it, however, for the views from the top. I recommend visiting as early as possible, as the sun is quite strong during midday.

It costs $65 MXN (~$4 USD) to enter the ruins. You can explore the area on foot, by bicycle, or be pedaled around.

Exploring the coba Mayan ruins in Mexico

Coba Mayan Ruins

Azulik

A visit to Azulik is truly a magical experience – whether you’re spending a night at the hotel, enjoying a yoga class in their incredible studio, or dining at one of their restaurants. Not to mention, their outdoor hammocks! 

Azulik yoga studio

Azulik Yoga Studio

You can visit a number of the Azulik facilities, even if you are not a guest at the hotel. I definitely recommend booking a class at their yoga studio, followed by a delicious brunch. If you want to dine at Kin Toh, be sure to make a reservation well in advance. You’ll find plenty of the best Tulum Instagram spots throughout this property. 

Azulik restaurants for brunch

Azulik

 

Matcha Mama

Matcha Mama is one of my favorite places to visit in Tulum, not to mention one of the best Instagram spots in Tulum. This roadside stand serves some of the best acai bowls in Tulum, topped with plenty of berries and granola.

tulum's most instagrammable places - matcha mama

Matcha Mama

 

I recommend stopping by in the afternoon, ordering an acai bowl and an iced matcha, and enjoying your meal on one of the swings. 

matcha mama - tulum instagram spots - acai bowl smoothie

Acai Smoothie at Matcha Mama

Casa Malca – Pablo Escobar’s Estate

One of Pablo Escobar’s former mansions, Casa Malca, has been transformed into a luxury hotel – equipped with a giant hanging couch swing lined with wedding dresses. Definitely one of Tulum’s most Instagrammable places.

Note, if you would like to take a photo on the famous Casa Malca swings, you will need to spend a minimum of 500 MXN (~$23 USD) at the bar or restaurant. The cocktails are absolutely delicious, so I recommend splurging on a drink or two!

girl swinging on swing at pablo escobar's casa malca

Casa Malca

 

Tulum Swings

There are so many adorable swings in Tulum, that I couldn’t help snagging a photo at each of them. I have already covered the swings at Matcha Mama and Casa Malca in this guide, but there are plenty more! 

two girls on swings in tulum mexico

Alma Tulum Swing

A few of my other favorite swing Tulum Instagram spots are the swings at Coco Tulum and along the beach in front of Alma Tulum Hotel.

girl in blue maxi dress on coco tulum swings

Coco Tulum Swing

 

Casa Pueblo Tulum

While Casa Pueblo isn’t the cheapest hotel in Tulum, it is definitely worth stopping by for a drink and some photos. There are two locations, which are equally great Instagram spots in Tulum. 

casa pueblo hotel in tulum mexico

Casa Pueblo

Casa Pueblo Tulum is located in the city center, while the newer, Casa Pueblo Boca Paila, is located right on the beach. 

striped beach chairs at casa pueblo hotel in tulum mexico

Habitas

Habitas is an eco-friendly resort in the heart of Tulum, located right on the beach. The resort boasts a ‘no footprint left behind’ mentality. Habitas’ restaurant, Moro, is open to the public. The restaurant itself is totally Instagrammable.

sunflower seed avocado toast at habitas tulum

Habitas

However, if you spend the $50 USD minimum at Moro, you are welcome to spend the rest of the day enjoying the resort’s facilities, including the beachfront infinity pool. Considering the steep price for a room here, this is a great deal! 

 

Nomade

I’ve already raved about Nomade’s Moroccan style restaurant, Macondo, but that isn’t the only Instagram spot at Nomade. In front of Nomade’s outdoor restaurant, La Popular, you’ll find woven teepees on the beach. If these don’t scream “Instagram photoshoot,” then I’m not sure what does! 

best tulum instagram spots - nomade

Nomade

Cenote Choo Ha

There are so many incredible, photo-worthy cenotes in Tulum, but Choo-Ha is easily one of my favorites. Not only is choo-ha absolutely stunning, located deep in a cave, but it is far less busy than Tulum’s other cenotes. In fact, we didn’t see a single other person when we spent an hour or so swimming here. 

girls swimming at choo ha cenote tulum

Cenote Choo Ha

Cenote choo-ha is actually located outside of Tulum, just a short drive from the Coba Ruins. I recommend visiting the Coba Ruins in the early morning, and then popping by Cenote Choo Ha to cool down and relax. 

Girl sitting on steps in choo ha cenote tulum

Cenote Choo Ha

 

Azulik Uh May

Azulik Uh May is an interactive art exhibit located in the jungles surrounding Tulum. The exhibit is located 25km northeast of Tulum, approximately 30 minutes from the Tulum city center. I recommend combining a visit with a trip to the Coba Ruins and Cenote Choo-ha. 

Girl exploring azulik uh may in tulum

Azulik Uh Day is open from noon to six daily, with the exception of Mondays when it is closed. You are not able to bring any cameras inside, but it is okay to take photos with your phone. 

It is free to visit, however donations are always appreciated.

"Girl exploring azulik uh may

Getting to Tulum

The closest airport to Tulum, Mexico is the Cancun International Airport, which is located approximately an hour and a half away. You have a number of options to get to Tulum from Cancun Airport, including by bus, private car service, or taxi. It is super easy to get to Tulum. I have put together a full guide on how to get to Tulum from Cancun airport.

Getting Around Tulum

Tulum by Taxi

Taxis in Tulum can be quite pricey, so it is important to make sure that you are getting the right price! On my recent trip to Tulum, I had a great experience with a local taxi driver, Juan de la Cruz. You can trust that he will provide a reasonable rate and a safe ride. You can reach Juan on WhatsApp at +52 984 137 7794. Note, Juan does not speak any English so all communications will need to be in Spanish. 

Tulum by Bike

Biking around Tulum is probably my favorite way to get around, and a great option if you are visiting Tulum on a budget. Staying in the city center means biking 20-40 minutes to reach the beach resorts and restaurants in the hotel zone, where you’ll find many of the spots on this list. There is a bike path along the main road 109.

If you’re visiting Mexico, here are some other travel articles that you should check out:

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